Project case study
Analytics & attribution pipeline
Make tracking trustworthy: consistent URLs, clean events, and dashboards that answer real questions.
GA4GTMSnowflakePower BIAttribution
Best for
- Marketing teams with “conflicting numbers” across tools
- URL normalization issues (trailing slash, UTM chaos)
- Need actionable KPIs, not vanity metrics
Typical scope
- Event design + GTM implementation + QA
- Data pipeline into Snowflake / warehouse
- Dashboards (Power BI) + attribution logic
Outcomes
- Less ambiguity, better decisions
- Cleaner campaign reporting
- Faster incident diagnosis
Deliverables
- Tracking spec + event dictionary
- Warehouse views
- Dashboard + export tooling
Integrations
- Webflow forms
- Shopify events
- Pimcore portals
Want analytics you can trust?
Talks in English & Italian. I can audit your tracking and build a pipeline you can own.